That means it really isn't economical for A&W to use network advertising for Squirt. Squirt's distribution pattern does not include the Southeast, so it is available in only about 60 percent of the country. The publicly held beverage company, once owned by United Brands, has been building a stable of products including a cream soda recently introduced, Country Time lemonade licensed by General Foods Vernors, a spicy ginger ale, and, of course Squirt, produced by Squirtco, acquired in December 1986. A&W Brands, whose roots go back to 1919, when a couple of entrepreneurs opened the first of a chain of hot dog-and-root beer stands in California. ![]() ![]() ![]() The theme line is ''Give your thirst a Squirt.'' Howard Zief was the director. The audience may not catch the humor, even though in the spots the other prisoners and the other oarsmen, appear to.
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